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Enhancing tourism with virtual reality: a study on adoption drivers and user willingness

Year: 2026

Type: article

Study design: Observational Study

Source: Journal of Hospitality and Tourism Technology

DOI: 10.1108/jhtt-02-2025-0135

Authors: Prasant Kumar Pandey, Naval Bajpai, Durgesh Agnihotri, Pallavi Chaturvedi, Vikas Tripathi

Institutions: Atal Bihari Vajpayee Indian Institute of Information Technology and Management, G.L. Bajaj Institute of Technology and Management Greater Noida, Amity University, Birla Institute of Technology, Mesra

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7168656406

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Cites: 59

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