Work

Narrative marketing: does storytelling drive destination loyalty and sustainability?

Year: 2026

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Tourism Research

DOI: 10.1080/10941665.2026.2662265

Authors: Jie Yin, Huantao Chen, Yensen Ni

Institutions: Huaqiao University, Tamkang University

Language: English

Topic: Diverse Aspects of Tourism Research

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

Funder: National Science and Technology Council

OpenAlex ID: W7168849985

FWCI: 12.4

Cites: 61

Cited by: 1

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