Work

Augmented reality adoption in halal cosmetics: Indonesia and Malaysia cross-cultural analysis

Year: 2026

Type: article

Study design: Observational Study

Source: Journal of Islamic marketing

DOI: 10.1108/jima-09-2025-0563

Authors: Dien Mardhiyah, Ali Imaduddin Futuwwah, Fitriah Dwi Susilowati, Syuhaily Osman, Sri Gunawan, Achsania Hendratmi, Nidia Artanti Gozali, Nadia Ramadhani Nugroho Putri

Institutions: Universitas Airlangga, Universitas Muhammadiyah Surabaya, Universitas Negeri Surabaya, Universiti Putra Malaysia

Language: English

Topic: Halal products and consumer behavior

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

Funder: Universitas Airlangga

Award: G5880417247

OpenAlex ID: W7169576734

FWCI:

Cites: 66

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