Work

Beyond AIDA: evaluating Taiwan's international tourism marketing through an extended AIDA framework with CDJ-inspired evaluative mechanisms – a cross-cultural Asia-Pacific perspective

Year: 2026

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-01-2026-0084

Authors: Su-Fang Lee, Hsing Lun Liu, Kuo-Ching Wang

Institutions: Overseas Chinese University, National Taiwan Normal University

Language: English

Topic: Diverse Aspects of Tourism Research

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7169592665

FWCI:

Cites: 48

Cited by:

Related to: