Work

Algorithmic opacity and the distortion of B2B signalling: evidence from digital marketing client-agency services

Year: 2026

Type: article

Source: Journal of Business and Industrial Marketing

DOI: 10.1108/jbim-04-2025-0328

Authors: Sophie Iredale, Aleksej Heinze, Sajjad M. Jasimuddin

Institutions: Manchester Metropolitan University, Kedge Business School

Language: English

Topic: Digital Platforms and Economics

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7170081999

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Cites: 51

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