Work

Beyond employee discounts: can psychological contract fulfilment drive employer-brand patronage? A psychological ownership perspective

Year: 2026

Type: article

Source: European Journal of Marketing

DOI: 10.1108/ejm-05-2025-0366

Authors: Gordhan K. Saini, Mukta Srivastava, Jim Jawahar

Institutions: Tata Institute of Social Sciences, Manipal Academy of Higher Education, T A Pai Management Institute, University of New Mexico

Language: English

Topic: Employer Branding and e-HRM

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W7170087457

FWCI:

Cites: 92

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