Work

Bridging satisfaction and loyalty in esports: the mediating role of consumer engagement states through ECT/SET perspectives

Year: 2026

Type: article

Study design: Observational Study

Source: International Journal of Sports Marketing and Sponsorship

Authors: Amir Zaib Abbasi, Farhan Mirza, Laiba Ali, Raouf Ahmad Rather, Ding Hooi Ting

Institutions: King Fahd University of Petroleum and Minerals, Universiti Teknologi Petronas

Language: English

Topic: Digital Games and Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7170359244

FWCI:

Cites: 106

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