Work

Beyond America's Pastime

Year: 2026

Type: dissertation

Abstract: Beyond America's Pastime is all about how MLB uses the asian-born standout athletes to facilitate a new fan base in Asia. It describes how MLB has used various communication strategies over the last two years and their success rates. This project is a deep dive into how one of the MLB's most effective fan bases is no longer just Americans.

Source: Carolina Digital Repository (University of North Carolina at Chapel Hill)

DOI: 10.17615/j1ka-zp44

Author: Takeuchi, Carianne

Institution: University of North Carolina at Chapel Hill

Language: English

Topic: Asian Culture and Media Studies

Subfield: Cultural Studies

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W7170930486

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