Work

Kane Parsons and A24's The Backrooms

Year: 2026

Type: dissertation

Abstract: This report discusses A24's conversion of Kane Parsons' internet-native intellectual property, The Backrooms, into a mainstream theatrical event by activating the original internet community through alternate reality games, using a participatory marketing model to turn fans into moviegoers.

Source: Carolina Digital Repository (University of North Carolina at Chapel Hill)

DOI: 10.17615/yda8-sk32

Author: Swindall, Isabel

Institution: University of North Carolina at Chapel Hill

Language: English

Topic: Literature, Culture, and Aesthetics

Subfield: Museology

Field: Arts and Humanities

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W7171038134

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