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Artificial intelligence and marketing education: mapping current research and emerging patterns

Year: 2026

Type: article

Study design: Systematic Review

Source: Education + Training

DOI: 10.1108/et-11-2025-0936

Authors: Madina Alenova, Zhuldyz Rsaly, Monowar Mahmood, Norizan Mohd Kassim

Institution: KIMEP University

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W7171069251

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Cites: 31

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