Work

Social influence versus fear in COVID-19 vaccine acceptance: insights for health marketing communication

Year: 2026

Type: article

Study design: Observational Study

Source: International Journal of Pharmaceutical and Healthcare Marketing

DOI: 10.1108/ijphm-11-2025-0263

Authors: Mario Arias-Oliva, Jorge Pelegrín-Borondo, Jorge de Andrés-Sánchez, Mar Souto-Romero

Institutions: Universidad Complutense de Madrid, Universidad de La Rioja, Universitat Rovira i Virgili, Universidad Rey Juan Carlos

Language: English

Topic: Vaccine Coverage and Hesitancy

Subfield: Health

Field: Social Sciences

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W7171816570

FWCI:

Cites: 77

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