Work

The discourse of ‘beast of burden’ (niuma) on Xiaohongshu: A critical analysis of digital labor and self-deprecation

Year: 2026

Type: article

Source: Discourse Context & Media

DOI: 10.1016/j.dcm.2026.101047

Author: Jie Guo

Institution: Nanjing Agricultural University

Language: English

Topic: Digital Economy and Work Transformation

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W7171937692

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Cites: 20

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