Year: 2026
Type: article
Abstract: To increase public awareness in the face of growing global climate concerns, it is crucial for local media to address environmental issues. This study examines how print media in Riobamba covered environmental matters during the period from 1990 to 2000, a time marked by a rise in ecological awareness as well as communicative challenges related to these topics. The content analysis research methodology was employed to systematically examine and quantify the communicative material under study. This analysis is based on a hemerographic review of editions from the local print newspapers Los Andes, La Prensa, and El Espectador. The article underscores the importance of ensuring that environmental issues receive appropriate media coverage, as such coverage can shape public perception and encourage the adoption of sustainable practices. In order to foster an informed society that is conscious of current ecological challenges, it is recommended that contemporary media address these topics with greater rigor and commitment.
Source: SCRIPTA MUNDI.
DOI: 10.53591/bwwqb658
Institution: Universidad Nacional de Chimborazo
Language: English
Topic: Journalism and Media Studies
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
SDG: Climate action
Open Access status: hybrid
OpenAlex ID: W7196954281