Work

The renault logan case: a testament to frugal innovation and adaptive marketing in a globalized economy

Year: 2024

Type: article

Source: eNTUKhPIIR Repository (Kharkiv Polytechnic Institute)

Authors: Maslak, Olga, Maslak, Mariya, Yakovenko, Yaroslava

Institutions: Kremenchuk Mykhailo Ostrohradskyi National University, National Technical University "Kharkiv Polytechnic Institute"

Language: English

Topic: Innovation and Socioeconomic Development

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W7197747993

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