Work

Balancing change and continuity in post-merger integrations - ITA Airways‘ brand preservation during integration in Lufthansa Group

Year: 2024

Type: dissertation

Abstract: This qualitative study examines key factors for balancing integration and preservation in post merger integrations, focusing on Lufthansa Group’s integration of ITA Airways within a multi-hub, multi-brand model. Findings reveal Lufthansa’s strategic goal to integrate ITA Airways as the fifth airline in its full-service carriers portfolio while preserving its brand, identity, and workforce, requiring clear governance frameworks to delineate areas for integration versus autonomy. By combining literature and interview insights, the study proposes a comprehensive framework highlighting Role & Target Operating Model Definition, Future Leadership Appointment, Cultural Awareness, Communication, and Change Management to address post-merger complexities and ensure long-term success.

Source: Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT)

Author: Sommerfeld, Lea

Language: English

Topic: Corporate Finance and Governance

Subfield: Finance

Field: Economics, Econometrics and Finance

Domain: Social Sciences

Open Access status: green

Funder: Fundação para a Ciência e a Tecnologia

Awards: G1516346500, G3257768443, G3821169523, Nova School of Business and Economics, Nova School of Business and Economics, G946021960

OpenAlex ID: W7199363824

Cites: 38

Cited by:

Related to: 10