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We don’t need no transformation: how marketing myopia is failing the climate generation

Year: 2026

Type: article

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.2026.2712514

Authors: Sabrina V. Helm, Vicki J. Little

Institutions: University of Arizona, RMIT Vietnam

Language: English

Topic: Sustainability in Higher Education

Subfield: Education

Field: Social Sciences

Domain: Social Sciences

SDGs: Quality education, Climate action

Open Access status: closed

OpenAlex ID: W7203628556

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Cites: 86

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