Work

Social marketing and vaccine adoption: a Gen Z perspective from Saudi Arabia

Year: 2026

Type: article

Study design: Observational Study

Source: Journal of Social Marketing

DOI: 10.1108/jsocm-03-2025-0081

Authors: Mesheal Abdulmohsen Alabdulrahman, Saju Jose, Poornima Mishra

Institutions: Abu Dhabi University, Tecnológico de Monterrey

Language: English

Topic: Vaccine Coverage and Hesitancy

Subfield: Health

Field: Social Sciences

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W7203633929

FWCI: 7.228

Cites: 96

Cited by: 1

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