Factors affecting changes in the customer journey with generative AI shopping agents: aspects of purchase decision-making
Year: 2026
Type: article
Source: Journal of Marketing Management
Authors: Woondeog Chang, JungKun Park
Language: English
Topic: AI in Service Interactions
Subfield: Artificial Intelligence
Field: Computer Science
Domain: Physical Sciences
Open Access status: closed
OpenAlex ID: W7203638544