Work

Linking export sustainability strategy to export performance in an emerging market: Insights from institutional-dynamic capability theory

Year: 2026

Type: article

Abstract: Building on institutional and dynamic capability theories, this paper examines the drivers and how export sustainability strategy (ESS) affects export performance. Using a quantitative approach and survey data from 260 export manufacturers from an emerging market, we validate the study's propositions using covariance-based structural equation modelling (CB-SEM). Our findings reveal that export public sustainability concern (EPSC) is a crucial driver of export sustainability strategy. In contrast to prior studies, we find that export sustainability strategy (ESS) has no direct relationship with export performance. However, when mediated by export responsiveness capability (ERC), it has a positive effect on export performance. Our study extends the export sustainability literature, offering managerial implications and policy recommendations for export manufacturers.

Source: International Business Review

DOI: 10.1016/j.ibusrev.2026.102646

Authors: Frederick Yinbil Awuni, Alex O. Acheampong

Institutions: Loughborough University, Bond University

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: hybrid

Estimated APC paid: $4,550