Harnessing AI for CSR Communication: Leveraging Credibility and Social Presence to Drive Responsible Consumption
Year: 2026
Type: article
Study design: Observational Study
Source: Business Strategy & Development
DOI: 10.1002/bsd2.70400
Authors: Thong Minh Phan, Ngoc Bao Mai Pham
Institution: University of Economics Ho Chi Minh City
Language: English
Topic: AI in Service Interactions
Subfield: Artificial Intelligence
Field: Computer Science
Domain: Physical Sciences
Open Access status: closed
OpenAlex ID: W7203693450