Work

Fashion tailoring experience and destination brand equity: value co-creation through social media communications

Year: 2026

Type: article

Study design: Observational Study

Source: Tourism Review

DOI: 10.1108/tr-01-2026-0067

Authors: Hue Kim Thi Nguyen, Nhi Thao Ho-Mai, Quan Minh Lam, Vien Ky Nguyen, Phuong Kim Thi Tran, Vinh Trung Tran

Institutions: University of Da Nang, Edith Cowan University, University of Economics Ho Chi Minh City

Language: English

Topic: Diverse Aspects of Tourism Research

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7203717805

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Cites: 58

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