Year: 2026
Type: article
Abstract: In the era of digital transformation, innovation is becoming a key driver of enterprise competitiveness.This article analyses the impact of digitalisation on the management of innovation processes, focusing on the use of Big Data, artificial intelligence (AI), and advanced analytics as critical enablers of strategic decision-making.It examines how these technologies allow organisations to identify innovation opportunities more effectively, optimise product development and respond flexibly to rapidly changing market conditions.The article further discusses the main challenges associated with implementing digital solutions in the innovation process, including data quality issues, technical barriers, and organisational change.Finally, it offers practical recommendations for managers to support sustainable, agile, and data-driven innovation management.
DOI: 10.9770/b5575887322
Authors: Diana Szabóová, Vojtech Kollár
Institution: Bratislava University of Economics and Management
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: gold
Estimated APC paid: $916
OpenAlex ID: W7203770676
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