Electronic Music Festivals as Drivers of Visitor Motivation and Local Economic Impacts
Year: 2026
Type: article
Study design: Observational Study
Abstract: In recent years, electronic music festivals have become an increasingly important segment of event tourism.As a result of the growing demand, the number of music festivals is constantly increasing. The size of themarket represents a great potential for tourism destinations. Many organisers and stakeholders in the destination(as well as scientists) are becoming aware of the importance of cooperation, which results in numerouseconomic and non-economic impacts. For the purpose of the paper, primary research was conducted withinthe population of the two largest electronic music festivals in Croatia. The research results showed that theaverage daily consumption of electronic music festival visitors is higher than the average daily tourist consumptionin the Republic of Croatia. Satisfaction with the festival and the destination among festival visitorshas a positive impact on the image of the destination. Based on the research results in the segment of festivalvisitors' motivation, the motive of getting to know the destination and the motive of attending the festivalas an opportunity to visit the Republic of Croatia were rated exceptionally highly on average.
Source: Tourism
DOI: 10.37741/t.74.3.7
Institutions: University of Zagreb, Ekonomski fakultet - Zagreb
Language: English
Topic: Sport and Mega-Event Impacts
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W7203774379
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