Proactive and Reactive Active Advertising Mediation: A Longitudinal Test of Their Influence on Children’s Consumer Behavior
Year: 2026
Type: article
Study design: Observational Study
Source: Mass Communication & Society
Authors: Matthew A. Lapierre, Eunjoo Choi
Institutions: University of Arizona, University of California, Merced
Language: English
Subfield: Education
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W7203823909