Work

AI-personalized sports experiences: the moderating role of fan identification

Year: 2026

Type: article

Study design: Observational Study

Source: International Journal of Sports Marketing and Sponsorship

DOI: 10.1108/ijsms-03-2026-0146

Authors: Don Lee, Woong Kwon, Iseup Maeng, Minseok Cho, Michael Cottingham

Institutions: University of Houston, Jeju National University, Springfield College, Drury University

Language: English

Topic: Sports, Gender, and Society

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7203824582

FWCI: 12.14

Cites: 12

Cited by: 1

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