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How Corporate Social Responsibility Shapes B2B Relationships: A Dyadic Examination of Trust, Relationship Continuity, and Relationship Expansion

Year: 2026

Type: article

Study design: Observational Study

Source: Journal of Business-to-Business Marketing

DOI: 10.1080/1051712x.2026.2717166

Authors: Ho-Taek Yi, Fortune Edem Amenuvor

Institutions: Keimyung University, Ashesi University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7203828784

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Cites: 58

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