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AI in sales communications: Research and practitioner insights for the future

Year: 2026

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/13527266.2026.2720664

Authors: John T. Gironda, J. Ricky Fergurson, Sheen Kachen, Mihai Orzan, Maria Petrescu

Institutions: Nova Southeastern University, Middle Tennessee State University, Hofstra University, Bucharest University of Economic Studies, Embry–Riddle Aeronautical University

Language: English

Topic: AI in Service Interactions

Subfield: Artificial Intelligence

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

Funder: European Commission

OpenAlex ID: W7203837602

FWCI:

Cites: 36

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