Work

Selling Equality, Reproducing Hierarchies? Gendered Responses to Femvertising and Femwashing in Automobile Advertising

Year: 2026

Type: article

Source: Mass Communication & Society

DOI: 10.1080/15205436.2026.2720485

Authors: Chen Gan, Ke Huang

Institution: Beijing Normal University

Language: English

Topic: Media, Gender, and Advertising

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

SDGs: Gender equality, Reduced inequalities

Open Access status: closed

Funder: Fundamental Research Funds for the Central Universities

Award: G214355491

OpenAlex ID: W7203838064

FWCI:

Cites: 34

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