Work

Blue Ocean and Red Ocean strategies for rosé wine – an exploratory analysis

Year: 2026

Type: article

Source: British Food Journal

DOI: 10.1108/bfj-07-2025-0874

Authors: Giuseppe Festa, Monica Fait, Jens Mueller, Manlio Del Giudice, Amedeo Maizza

Institutions: Pegaso University, Massey University, National Research University Higher School of Economics, University of Nicosia, University of Salento

Language: English

Topic: Wine Industry and Tourism

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Research University Higher School of Economics

OpenAlex ID: W7203839730

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Cites: 40

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