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A Game with Rules, but Few Regulations: Name, Image, and Likeness in College Athletics

Year: 2026
Type: article
Abstract: l The wide gap between wealthy conferences and struggling conferences is growing wider, deepening a class structure even within the ostensible "big time."Among the eleven conferences with teams in the bowl subdivision, the richest league's members generated approximately fourteen times as much revenue as those programs in the poorest conference in 2007, according to data provided by the NCAA.l No matter the size of an athletic department's budget, over the past decade
Language: English
Open Access status: bronze
OpenAlex ID: W7203887725
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