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Not just another burrito: can California Burrito scale without losing its essence?

Year: 2026

Type: article

Source: Emerald Emerging Markets Case Studies

DOI: 10.1108/eemcs-10-2025-0597

Authors: Heena Sharma, Revanth Kumar Guttena

Institution: Woxsen School of Business

Language: English

Topic: Franchising Strategies and Performance

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7203909574

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