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Enhancing our understanding of customer engagement in business-to-business markets: the development of a framework

Year: 2026

Type: article

Source: Journal of Business and Industrial Marketing

DOI: 10.1108/jbim-12-2024-0962

Authors: Sanket Vatavwala, Bipul Kumar, Arun Sharma, Aditya Billore, Ashish Sadh

Institutions: Indian Institute of Management Amritsar, Indian Institute of Management Indore, University of Miami

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7203911932

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Cites: 124

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