Year: 2026
Type: article
Abstract: 旅游文创产品已经成为传播地方特色文化、兑现产业实际价值的关键载体，国内当下旅游文创行业普遍存在文化符号运用流于表面、各类产品样式高度雷同、内在精神寓意有所欠缺等多种问题，如何完整深入发掘地方文化的内在架构并且完成落地设计的转化，已经成为研究领域和行业从业者重点探讨的关键内容，本文选取贵州苗族刺绣作为主要研究内容，依托庞朴提出的文化三层次理论，从三个角度拆解苗族刺绣完整的文化系统，梳理苗族刺绣旅游文创产品在这三个维度当中遇到的实际发展阻碍，并提出相应解决对策，以期能够为少数民族聚居区域深度打造旅游文创产品带去理论层面的借鉴和实操层面的可行方法，助力地方特色文化完成创新性改变与创造性升级。 Tourism cultural and creative products have become critical carriers for disseminating local distinct cultures and realizing practical industrial value. However, the domestic tourism cultural and creative industry currently faces pervasive challenges, such as the superficial application of cultural symbols, high stylistic homogeneity among products, and a lack of intrinsic spiritual depth. How to thoroughly explore the internal structure of local culture and successfully translate it into concrete product designs has become a pivotal issue actively discussed by both scholars and industry practitioners. Focusing on Guizhou Miao embroidery as the primary subject of inquiry, this paper adopts Pang Pu's "Three-Level Cultural Theory" to deconstruct the holistic cultural system of Miao embroidery across three dimensions. It systematically identifies the practical obstacles encountered by Miao embroidery cultural and creative products within these three levels and proposes targeted strategies. Through this approach, the study aims to provide theoretical insights and actionable methodologies for ethnic minority regions to develop high-depth tourism cultural and creative products, thereby driving the innovative transformation and creative development of local unique cultures.
Institution: Guangzhou College of Technology and Business
Language: English
Subfield: Museology
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W7203949458