From Personalization to Autonomy: How Artificial Intelligence Is Reshaping Marketing — and Where It Goes Next
Year: 2026
Type: preprint
Abstract: Preprint. This is the author's original manuscript, deposited to establish a public record of authorship and priority. The work examines how artificial intelligence is moving marketing from personalization toward autonomous, agent-driven operations, with a focus on U.S. retail and healthcare contexts. This manuscript has not been published in any journal. Any version appearing elsewhere under a different author name or without the author's explicit consent is unauthorized.
Author: Yeritsyan, Aram
Language: English
Topic: AI in Service Interactions
Subfield: Artificial Intelligence
Field: Computer Science
Domain: Physical Sciences
Open Access status: green
OpenAlex ID: W7204198800
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