Work

Customers’ disposition towards loyalty program engagement

Year: 2026

Type: article

Study design: Observational Study

Source: European Journal of Marketing

DOI: 10.1108/ejm-08-2024-0633

Authors: Stephen Skinner, Saalem Sadeque, Gaganpreet Singh, Sanjit K. Roy, Mohammed Quaddus

Institutions: Edith Cowan University, O. P. Jindal Global University, Curtin University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7204202782

FWCI: 10.37

Cites: 137

Cited by: 1

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