Work

Brand orientation to competitive advantage: the mediating roles of entrepreneurial proactiveness and relational capital in gastronomic firms

Year: 2026

Type: article

Source: Journal of Foodservice Business Research

DOI: 10.1080/15378020.2026.2721313

Authors: Jorge Luis Salas-Moscoso, Flor De Meliza Ccorisapra-Quintana, Bernardo De la Gala-Velásquez, Américo Hurtado-Palomino

Institution: Universidad Nacional de San Agustin de Arequipa

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7204208090

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Cites: 96

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