Work

From GenAI Personalization to Sustainable Purchase Intention: The Roles of Emotions, Trust, Anthropomorphism, and Ethical Disclosure

Year: 2026

Type: article

Study design: Observational Study

Source: Journal of Global Marketing

DOI: 10.1080/08911762.2026.2720682

Authors: Sandreen Hitti, Emmanouela Kokkinopoulou, Eleni Trichina, Ioanna Papasolomou

Institutions: American University of Beirut, University of Nicosia

Language: English

Topic: AI in Service Interactions

Subfield: Artificial Intelligence

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

OpenAlex ID: W7204229262

FWCI:

Cites: 90

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