Year: 2025
Type: conference-paper
Abstract: This article scientifically analyzes the level of effectiveness of language tools used in advertising texts, their psychological, emotional and communicative impact on the consumer. The author considers the role of metaphor, anaphora, alliteration, antithesis, and other linguopoetic tools in increasing the effectiveness of advertising texts, as well as the mechanism of their impact on the audience. The article analyzes international and local advertising samples and comparatively highlights their linguistic features. As a result, practical suggestions are given to increase the linguistic effectiveness of advertising texts.
Institution: Chirchik State Pedagogical University
Language: English
Subfield: Language and Linguistics
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: gold
OpenAlex ID: W7204247434