Work

Differences in student loyalty factors by university level in Japan

Year: 2026

Type: article

Abstract: This study comprehensively evaluated the impact of factors influencing student loyalty based on university level, targeting universities in Japan's metropolitan area. Soft factors included lectures (both offline/online), seminars, and administrative services; and hard factors included the campus (urban/vast and filled with nature) and facilities. Structural equation modeling was applied to data from an online survey of 338 individuals. The results indicated a strong need for online lectures across all university levels. In high-level universities, enhancing the learning environment was also a top priority. Conversely, low- and medium-level universities need to emphasize administrative services and urban campuses.

Source: Social Sciences & Humanities Open

DOI: 10.1016/j.ssaho.2026.103512

Author: Takumi Kato

Institution: Meiji University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: gold

Estimated APC paid: $1,180