Work

How does platform's value-added information service affect brand's selling mode choice? A game-theory analysis on pricing and service decisions

Year: 2026

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-04-2026-0912

Authors: Bin Liu, Yasi Zhang, Rong Zhang

Institutions: University of Shanghai for Science and Technology, Shanghai Maritime University

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Social Science Fund of China

OpenAlex ID: W7204538071

FWCI:

Cites: 28

Cited by:

Related to: