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Should e-commerce platforms sell their private label brand products through third-party platforms?

Year: 2026

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-01-2026-0235

Authors: Qihuan Chu, Ziqiong Zhang, Dapeng Pan, Shida Ni, Zili Zhang

Institutions: Harbin Institute of Technology, Dalian University of Technology, Northeast Petroleum University

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7204869940

FWCI:

Cites: 34

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