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When do online reviews matter most for product innovation? Exploring institutional and organizational contextual factors in B2B firms

Year: 2026

Type: article

Source: Journal of Business and Industrial Marketing

DOI: 10.1108/jbim-07-2025-0719

Authors: Yi-An Chen, Ruey Jer Bryan Jean

Institutions: National Chiayi University, National Taiwan University

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W7204901396

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Cites: 97

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