Work

From altruism to sales performance: customer orientation and interaction ability as serial mediators in business markets

Year: 2026

Type: article

Study design: Observational Study

Source: Journal of Business and Industrial Marketing

DOI: 10.1108/jbim-02-2026-0114

Authors: Karan Nilesh Radia, Prabhat Kumar Yadav, Sridhar Guda

Institutions: Adani University, Nirma University, Indian Institute of Management Kozhikode

Language: English

Topic: Employee Performance and Motivation

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7204915026

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Cites: 67

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