Work

Human-GenAI Collaboration in Creative Ideation: A Study with Advertising Professionals

Year: 2026

Type: article

Study design: Clinical Trial

Source: Journal of Advertising Research

DOI: 10.1080/00218499.2026.2702092

Authors: Isabella Carvalho Milano, Francine Zanin Bagatini, Marcelo Gattermann Perin, Lucia Salmonson Guimarães Barros

Institution: Escola de Administração de Empresas de São Paulo

Language: English

Topic: Creativity in Education and Neuroscience

Subfield: Experimental and Cognitive Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7204938023

FWCI:

Cites: 64

Cited by:

Related to: