From Ritual to Memory: How Tea Tasting Ritual Interaction Creates Memorable Experiences in Tea Tourism Through Experiential Satisfaction and Meaning of Tea Tasting
Year: 2026
Type: article
Study design: Observational Study
Abstract: ABSTRACT This study integrated ritual interaction framework with the concept of memorable tourism experience and adopted a mixed‐methods approach to explore how ritual elements can generate memorable tourism experiences in the context of tea tourism. By personal interviews, a 20‐item ritual interaction scale of tea tasting was developed, encompassing four dimensions. The results of structured equational modelling revealed that contextual elements, scripted processes, shared emotions and ritual symbols influence experiential satisfaction. Four dimensions of ritual interaction influence the meaning of tea tasting. Experiential satisfaction and the meaning of tea tasting help to develop memorable tea tourism experiences.
DOI: 10.1002/jtr.70418
Authors: Shao‐Hua Liang, Ivan Ka Wai Lai, Yun Rao
Institutions: Macao Polytechnic University, Shunde Polytechnic
Language: English
Topic: Culinary Culture and Tourism
Subfield: Food Science
Domain: Life Sciences
Open Access status: bronze
OpenAlex ID: W7204941517