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Brand crises and social disapproval: the moderating effects of crisis type and salience of media coverage

Year: 2026

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-07-2025-1509

Authors: Guang Zhou, Xunyong Xiang, Zirui Zhao, Mingyang Yu

Institutions: Suzhou University of Technology, Jinan University, Shanghai Jiao Tong University

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7208776741

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Cites: 61

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