A stock-and-flow perspective on destination brand equity across the PyeongChang Olympic period: Evidence from a two-wave panel
Year: 2026
Type: article
Study design: Observational Study
Authors: Yeongbae Choe, Hany Kim
Institutions: Kyung Hee University, Pusan National University
Language: English
Topic: Sport and Mega-Event Impacts
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W7208787248