Work

In-housing and outsourcing of digital marketing communication in small firms: effectual and causal decision-making

Year: 2026

Type: article

Source: International Journal of Entrepreneurial Behaviour & Research

DOI: 10.1108/ijebr-02-2026-0205

Author: Aodheen McCartan

Institution: University of Ulster

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W7212012800

FWCI:

Cites: 100

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