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Shaped by Social Influence, Guided by Morals: A Personality-Centric Approach to Donation Crowdfunding Through Social Media

Year: 2026

Type: article

Study design: Observational Study

Source: Journal of Nonprofit & Public Sector Marketing

DOI: 10.1080/10495142.2026.2729744

Authors: Tanya Ranjan, Rama Shankar Yadav, Mahender Yadav, Shivani Yadav, Aymen Sajjad, Amit Kumar Singh

Institutions: Maharshi Dayanand University, Indian Institute of Management Rohtak, Guru Jambheshwar University of Science and Technology, Massey University, University of Delhi

Language: English

Topic: FinTech, Crowdfunding, Digital Finance

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7212040700

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Cites: 93

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