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NATION BRANDS AND FIRM BRANDING STRATEGY: BIBLIOMETRIC, CONCEPTUAL, ECONOMETRIC AND WAVELET ANALYSES - CODE and DATA

Year: 2026

Type: article

Abstract: Aggregated data and summary statistics supporting the findings of this study are provided in the Web Appendix. The raw underlying bibliometric data are proprietary to Clarivate Analytics and were retrieved from the Web of Science database. The raw data cannot be made publicly available due to licensing restrictions. Code and log files supporting the findings of this study are publicly available in the following repository:

Source: Figshare

DOI: 10.6084/m9.figshare.33552286

Authors: Carlos MP Sousa, David A. Griffith, Vitor Miguel Ribeiro

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W7212139397

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